Easy Competitive Intelligence Platform

Yes. Image Recognition data can be seamlessly integrated with commonly-used BI platforms including Looker, Tableau, Power BI, and others. If you don’t currently have a BI platform, Image Recognition data is available in Looker-powered dashboards with Insights by FORM.

After reps capture photos in the field, our AI immediately begins processing each image and tagging products. Reps will receive results on their mobile device within minutes, so they can take action on the insights while they’re still on-site. At the same time, data automatically populates  Insights by FORM reporting dashboards for admins. With Insights by FORM, leaders can view results quickly and easily using custom data visualizations, which can be filtered, sorted, and shared using custom criteria. These data feeds may also be combined with other data sources, like depletion, loyalty, and eCommerce records. FORM provides data insights on demand and replaces spreadsheet-based reporting processes. FORM automatically creates intuitive data visualizations and reporting complete with the most up-to-date results from the field.

Fully-Integrated Tasks & Reporting: Unlike most solutions, Image Recognition by FORM is fully-integrated with our task management, photo reporting, and data insights platform for ultimate efficiency within one app. This provides leaders with the highest level of flexibility in how they manage, track, and report on data from the field, thanks to configurable capabilities like a flexible task engine, filterable photo reporting libraries, and custom business intelligence dashboards. 

Faster Speed-to-Insights: Image recognition data is available for analysis and sharing within minutes, not days or weeks, after data capture. While reps get instant insights on-device while they’re still at the account, leaders can view data quickly and easily from their reporting dashboards–complete with custom visualizations, which can be filtered, sorted, and shared using custom criteria while still being able to integrate this information into their internal BI tools. Many AI vendors merely provide a spreadsheet with raw data that requires manual sorting, and it arrives weeks after that data has been collected—giving leaders lagging insights that cannot be leveraged to drive the actions that lead to immediate sales. 

A Better Rep Experience: Image Recognition by FORM has been extensively tested in the field to provide reps with the most intuitive mobile app on the market. In addition to an easy-to-navigate mobile interface and configurable home screen, FORM’s app also provides reps with on-screen guides when capturing photos, or “Grid Capture,” to ensure the highest-quality results in difficult settings, like narrow aisles, low lighting, or wide back bars. Quality photos provide high-quality data. On the backend, FORM’s Grid Capture automatically corrects and stitches photos together for better insights, and faster, more efficient account visits every time. FORM has also consistently won multiple user awards on G2, including Best Usability, Users Love Us, Most Implementable, and Best Support. Check us out on G2

More Display Types: Capturing data for both on- and off-premise displays has never been easier. Image recognition identifies products and prices for display types including cocktail menus, wine menus, back bars, coolers, cold boxes, shelves, and floor displays to provide the most holistic retail tracking solution for beverage brands and distributors, CPG, and retail.

Flexible Data Structure: Instead of constraining customers to pre-set data categories and syndicated data frameworks, FORM is configured to reflect each customer’s unique data structure so you can capture, analyze, and act on your data, your way.