Retail Execution Made Easy

Meet GoSpotCheck, the top-rated task management and image recognition app powered by AI.

See how automated planogram compliance, real-time photo reporting, and SKU-level insights can help CPG brands and retailers drive execution and grow sales across its locations.

Retail Execution App by FORM

Elevate in-store execution with AI-powered planogram compliance.

Track and improve planogram compliance on mobile.

Take a photo of any set and instantly get visual verification of placement, availability, pricing, and compliance. GoSpotCheck’s mobile AI automatically detects and analyzes every item and delivers real-time, custom scoring to your planogram.

Instant Insights into promos, prices, and assortment

Shelf

Image Recognition for Consumer Goods & Retail Brands

PRODUCT DETECTION

Finish store surveys faster with an easy-to-use mobile AI that quickly delivers SKU-level data on every in-line and on-shelf product.

REAL-TIME INSIGHTS

Track shelf share, assortment compliance, and positioning in real time with on-device reporting and analytics.

EASY-TO-USE APP

Intuitive grid capture guides reps to capture full views of every shelf in any size location, even in narrow-aisle stores.

DATA DASHBOARDS

Analyze results instantly with on-device reporting and business intelligence dashboards designed for your KPIs.

Image Recognition for Shelf
 

Monitor pricing when it matters.

Get real-time competitive intelligence with automated pricing detection that measures market trends, compliance, and promotional pricing at every location.

How top brands streamline work.

+ 0 %
Time Savings
+ 0 %
Execution Improvement
+ 0 %
Compliance Improvement
+ 0 %
Sales Increase

Cooler

Image Recognition for Consumer Goods & Retail Brands

GRID CAPTURE

Audit coolers of any size in seconds with retail technology that automatically stitches images together for easy capture and analysis.

SKU-LEVEL DATA

Our merchandising AI automatically detects out-of-stocks, voids, and pricing so teams can identify opportunities in real time.

COMPETITIVE INTEL

Instantly measure shelf share and positioning and keep an eye on competitor activity with category, brand, and SKU-level reporting.

TREND ANALYSIS

Spot trends and opportunities across on-locations, then use data to inform regional strategy and execution.

AI Product Detection for Cooler

Get real-time photo confirmation of execution.

Get instant visual confirmation of in-store execution using PhotoWorks by FORM, the
next-generation photo library software platform for teams. Easily find, sort, and analyze groups of photos by region, product, date, user, category, and more—then share collections instantly with stakeholders in JPG, PDF, PowerPoint, or shareable links.

Optimize supply chain operations

Display

Image Recognition for Consumer Goods & Retail Brands

DATA COLLECTION

Instantly verify off-shelf display execution to track trade program compliance, price, and in-stock conditions.

RETAIL EXECUTION

Reps can easily capture data on any visual merchandising display, including side and end caps, free-standing displays, and point-of-sale materials.

PRICE DETECTION

Track promotional compliance and gather competitive intel with automatic pricing detection and analysis on every display.

INTEGRATIONS

Connect your consumer data and sales data with on-premise execution insights for a full view of market execution.
Off-premise Display Execution
 

Get AI-generated insights across locations.

With just one photo, analyze your position in the market against your competitors with price tracking, share by supplier and brand, share by linear feet, out-of-stocks and voids, and assortment compliance. Use this data to make smarter decisions and stay one step ahead of your competition.

 
CONTENT DOWNLOADS

Get the scoop on GoSpotCheck.

2024 retail technology trends

Convenience, customization, and AI-powered solutions: How are retailers innovating and growing in 2024? Read GoSpotCheck’s latest report to see what tech trends will take the industry by storm this year.

 

Read More

IMAGE RECOGNITION OVERVIEW

See what makes GoSpotCheck’s image recognition solution the top-rated app for retailers and CPG brands. 

 

Read More

Planogram Compliance Overview

Download our 1-pager on key use cases and capabilities for AI-powered planogram compliance for C-Stores.

 

Read More

GOSPOTCHECK UNVEILS PLANOGRAM COMPLIANCE AT NRF

Read our latest press release announcing the newest enhancement to GoSpotCheck’s image recognition app: automated planogram compliance on mobile. 

 

Read More

Everything you need to
know about Image Recognition.

FORM’s image recognition and photo reporting technology is the smartest way for Consumer Goods brands to improve merchandising execution across locations. Using the app, brands have reported performing merchandising audits 75% faster than manual methods or home-grown solutions. Customers use FORM to get instant visual confirmation of merchandising with AI-powered photo reporting software, which automatically tags and segments SKUs by location, category, and more. Retail teams can also use Image Recognition to quickly identify out-of-stocks and voids. 

SKU-level reporting automatically attributes products to their position on the shelf, giving leaders visibility into product placement, position, and price at each account. This data enables Consumer Goods brands, distributors, and retailers to understand what should be in place, what is currently in place, and how to optimize it in real-time–ensuring valuable agreements are being upheld and executed with precision for a Perfect Store.

Suppliers get full-market coverage with a single app that allows them to access areas their distributors may not be able to reach, while distributors can survey accounts in a fraction of the time and receive on-device data to take action while on-site. Both suppliers and distributors can drive efficiency and execution at on- and off-premise locations, with an app that identifies products on shelves, coolers, wine menus, cocktail menus, beer menus, tap handles, and back bars to see product, frequency, price, and placement in mere minutes—and to confirm partner compliance in real-time.

Image Recognition by FORM is a mobile app used by teams in Bev-Alc, Consumer Goods, and Retail to automate account surveys, get visual confirmation of merchandising, and better manage retail execution by eliminating manual data entry and reducing human error.

Some of the world’s leading Consumer Goods and Beverage brands and distributors are currently using Image Recognition to survey accounts 75% faster, increase shelf share by 2%, and grow sales by up to 5%, including PepsiCo, Keurig Dr Pepper, Beam Suntory, and Sleeman Breweries.

Image Recognition is fully-integrated with FORM’s task management and insights platform to provide a turnkey solution for sending, tracking, and reporting on data captured by reps in the field. Leaders use FORM’s task management solution to create, send, and schedule tasks using 12 different task types, including image recognition, unique to location and user. Users receive these tasks by opening the FORM app on their mobile device and viewing which tasks are available for the location they’re visiting.

Tasks that include image recognition will prompt the user to take photos of the displays or menus requested. Once photos are captured, our machine-learning models instantly identify products that appear in the image, and append SKU-level data to each item pictured. In minutes, users will receive reporting on their device after submitting photos, and leaders will receive granular SKU-level reporting to their insights dashboard on desktop for easy viewing, analyzing, and sharing.

Yes, Image Recognition by FORM can identify products displayed on in-set, in-line, on-shelf, and endcap displays, and can identify voids and out of stocks. SKU-level reporting automatically attributes products to their position on the shelf, providing insights into product placement, position, and price.

Image Recognition is fully-integrated with FORM’s task management and insights platform to provide a turnkey solution for sending, tracking, and reporting on data captured by reps in the field. Leaders use FORM’s task management solution to create, send, and schedule tasks using 12 different task types, including image recognition, unique to location and user. Users receive these tasks by opening the FORM app on their mobile device and viewing which tasks are available for the location they’re visiting.

Tasks that include image recognition will prompt the user to take photos of the displays or menus requested. Once photos are captured, our machine-learning models instantly identify products that appear in the image, and append SKU-level data to each item pictured. In minutes, users will receive reporting on their device after submitting photos, and leaders will receive granular SKU-level reporting to their insights dashboard on desktop for easy viewing, analyzing, and sharing.

When exploring options for AI vendors, we recommend using the following as a checklist to ensure the vendor is providing an accurate, transparent, and economical product: 

  • How long do you have to wait for results from photos? 
    • Many systems can eventually provide high accuracy data from a photo – if given enough time.  But to maximize the impact from AI and ML technology, field reps should be able to review and take action on the results in the moment. Asking the vendor to show you a live demo—in market—is a great way to assess the speed and accuracy of data that come from photos.
  • Is their model accuracy at or above 95%? 
    • A highly accurate AI means optimal results for your business. Ensure your AI vendor not only shares its model accuracy statistics, but also allows you to test the product for yourself. A free trial is a great way to ensure SKU accuracy before investing in the technology.
  • Is their pricing model clearly-outlined? Is it sustainable?
    • This is a new venture for many organizations and aligning to internal budgets is critical.  FORM’s pricing model provides predictable spend and removes variability (number of photos captured, etc.) seen with other solutions.
    •  
  • Do you own the AI-generated data, or does your vendor? Will they sell it to your competitors for market intelligence? 
    • Many AI vendors rely on syndicated data, or general market data, and will sell customer data to competitors. Determining data ownership early in your search process is a key step in establishing a transparent partnership with your AI vendor. At FORM, you own your data, and we will never use your data without your consent.
  • Do they use machine learning or humans for product tagging?
    • Machine learning is the fastest and most efficient way to tag products submitted using AI, but many vendors rely on human labelers to manually tag images as they’re submitted. Not only is this method significantly slower and error-prone, but it’s also a departure from veritable artificial intelligence. Make sure your vendor has the same understanding of ML and AI as you do.
  • Do they have a track record of meeting delivery dates and making improvements as scoped? 
    • Well-executed AI programs are constantly improving and adjusting to changes—whether those changes are market disruptors or specific customer requests. Some AI vendors may over-promise and under-deliver if they don’t have the bandwidth or resources needed to react quickly, which could put you behind the competition. Ensure your vendor has consistently met customer expectations and flexed to market changes; software review sites like G2 are a good place to start.

Fountain Taps

Image Recognition for Consumer Goods & Retail Brands

ON-PREMISE EXECUTION

Boost visibility into execution with the AI app that delivers SKU-level data from photos of fountain taps in restaurants and convenience stores.

AUTOMATED INSIGHTS

Ensure compliance across locations and verify brand standards using instant reporting and insights into every fountain tap captured.

CUSTOM REPORTING

Easily identify products displayed, tap share, and placement with automated reporting and intuitive BI tools.

INTUITIVE APP

Give reps a smarter and faster way to survey accounts so they can spend less time auditing and more time selling.

Trusted by the world’s top teams.

ABInbev
PepsiCo
Southern Glazers
Beam Suntory
Constellation
Flowers Foods
PepsiCo

The benefits of image recognition are speed, accuracy, and almost zero manual input. 

Within 2 minutes and in a few pictures, our sales reps know the exact percentage of LRB category, and the exact SKUs of every item in the cooler. From a compliance standpoint, the biggest win is that we now have an electronic way to audit a store and take a planogram picture.

DIRECTOR OF SALES CAPABILITY

PepsiCo

Dole

We can look at the retailers and see which ones are achieving our goals, which ones aren’t, and then provide valuable feedback to the managers so when they do the next go-round of planograms, they can use that information and have a benchmark on how to improve or keep growing.

NATIONAL RETAIL SALES MANAGER

Dole

JOH

After implementing GoSpotCheck the JOH team spent 56% less time collecting data and creating reports — time which was then used to build relationships with retailers, secure additional display placements, and drive more business.

RETAIL COMMUNICATIONS MANAGER

JOH

Save a Log

We’re hitting every single KPI with this platform–sales, margin, shrink, loss prevention, labor, and more. We believe it’s also leading to reduced turnover, greater productivity, better customer service, and generally a better workplace culture.

DIRECTOR OF ENGAGEMENT

Save A Lot

Start working smarter today.

holiday merchandising in grocery stores
GoSpotCheck by FORM/Blog

Holiday Basket Builders

5 Strategies to Pursue Growth in Grocery this Season After a year of heightened food inflation, grocery prices are finally beginning to stabilize— just in time for the holidays. While this is great news for shoppers everywhere, it will put year-over-year sales comps at risk

Read More »
GoSpotCheck by FORM/Blog

Streamline Your Tasks with Workflows

We’re thrilled to introduce Workflows—your new go-to for ultimate task building and completion. Workflows allow leaders to build a custom course of action and track it from start to finish, ensuring your teams are always on track. Customers with advanced logic enabled are now able

Read More »
GoSpotCheck by FORM/Blog

Shelf Smarts: How Grocers Can Outsmart Common Challenges

In today’s rapidly evolving retail landscape, grocery stores face a host of challenges that threaten profitability, customer satisfaction, and long-term growth. Both internal and external pressures are pushing retailers to adapt or risk falling behind in an increasingly competitive market. At the forefront of these

Read More »

Book a Demo

Schedule a live demo to see FORM in action and learn how it can power productivity from the field.